Home 1D news One Direction fragrance launches!

Directioners, listen up!

You can now smell like your #1 band, as the boys have just released their own fragrance called ‘Our Moment’.

This morning, the boys have been causing twitter meltdowns after tweeting zoomed in images of the container.

This is all part of 1D’s plan of world domination, which is in turbo mode after announcing further tour dates for the next 12 months,

Harry Styles wrote : “The 1D fragrance is called (drumroll)… Our Moment! And it smells like a summers day.”, after tweeting from the launch screaming with excitement.

Niall tweeted “I still can’t believe we’re releasing our own fragrance!”, clearly excited about the launch.

Moments later after the twittersphere exploded with excitement and emotion, he added: “we worked hard to get it smelling just right, and very excited to announced that it will be called Our Moment”

The perfume features a glass bottle, with a silver crown on top as the lid.

The packaging features the boys’ faces on the front with, which will certainly become a collectors item for all Directioners.

The fragrance will luanch in Harrods on the 25th of August and will be for sale worldwide from the 9th of September.


See the launch video below!


  • true1dfan10175

    I’m getting IT FOR MY BIRTHDAY!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Niall Horan

    I love the perfume i have it right now AAAAAAAAAHHHHHHHHHHHH!!!!!!!!!!

  • onedirectionlover

    I want it so bad!

  • onedirectionlover